Build-A-Bear Deploys End-to-End Planning and Analytics

To develop a single platform to manage planning processes from end-to-end, including advanced simulation capabilities and analytics, Build-A-Bear Workshop will implement TXT Retail Planning. The solution includes merchandise, store, pre-and in-season planning across all channels.
The rapid growth of the retail business and other channels in North America was the key driver of the project with TXT. "With the additional complexities of direct and indirect channels in multiple countries, our need to increase our capabilities to plan the business has become a high priority," said Jeff Fullmer, managing director of planning and allocation for Build-A-Bear Workshop. "After a stringent selection process, we chose the flexibilities of the TXT Retail Planning solutions. Their team of experts will work with us to implement our unique and specific requirements."
Founded in 1998, Build-A-Bear Workshop is a global company that offers a build-your-own stuffed animal experience across its 400 stores worldwide. The retailer has also expanded its brand relationship through its website