For More From Build-A-Bear Workshop
Retail executives from Build-A-Bear Workshop, Duluth Trading Co., Soft Surroundings and Snipes will come together to talk about how the rapidly changing needs of the consumer are driving changes within the store at the NRF Big Show 2022. Hear from Roz Johnson, SVP, Store Operations and Guest Experience, Build-A-Bear, on how specialty retailers meet ever-changing challenges by simplifying their store operations in the session "Simplifying specialty retail to face today’s new complexities produced by StoreForce." Johnson will be joined by Marina Rodrigue, Sr. manager, Retail Operations, Duluth Trading Company; Marty Badour, EVP, Retail, Snipes USA; and Marc Galloway,VP, Stores, Soft Surroundings.
“This exciting innovation opens up a new way for guests to engage and shop with us,” she said.
Looking ahead to the peak selling season, Price John noted like many companies, the retailer is monitoring the potential impact of the newly identified COVID variant Omicron, while juggling logistics and inventory challenges. “However,” she said, “because of the team's long-range planning and focused efforts on our supply chain, we remain confident that we will be in an inventory position to support our expected holiday demand.
“We also believe that we are appropriately staffed and trained with Bear Builder associates ready to assure that there are plenty of teddy bears under the tree this Christmas.”
Build-A-Bear has also partnered with Klarna ahead of the holiday season to offer online shoppers the option to “pay in four” spreading the cost the purchase into four interest-free payments. Klarna transactions have a 30% higher average order value versus non-Klarna orders, Price John said, and the relationship provides Build-A-Bear marketing exposure to millions of Klarna shoppers. To celebrate the partnership, Klarna and Build-A-Bear Foundation teamed up to donate 10,000 bears to Toys for Tots for children around the United States this Christmas.
In light of its position heading into the holidays, the company increased its guidance regarding total revenues and EBITDA for fiscal 2021.