Build-A-Bear Workshop, Inc. is bolstering its digital transformation efforts, hiring Dara Meath as its senior vice president, chief technology officer in order to expand the brand’s tech capabilities. By taking on the role, Meath joins the company’s senior leadership team.
Meath previously served as Conair’s divisional chief information officer, leader of data, and digital and e-commerce. In this role, she oversaw the company’s strategic tech and IT direction, redesigning processes to deliver improved customer-centric and cost-efficient enterprise solutions.
She also previously served as The Camuto Group’s vice president of IT. Overall, she brings more than 20 years of experience across technology leadership roles, including leading IT transformation and delivering innovative technologies.
Meath will report directly to Build-A-Bear’s chief financial officer.
"This hiring demonstrates our continued focus to advance our digital capabilities which have been a fundamental part of our business success contributing to record-setting profitability in 2021 and thus far in 2022,” said Voin Todorovic, Build-A-Bear Workshop chief financial officer.
“Dara has an impressive background and leadership qualities that we believe can help us achieve the next level of technological capabilities required to achieve our future strategic objectives, drive seamless guest experiences in channels where they choose to interact, and deliver sustained profitable growth for our company," he added.