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01/31/2022

Building Customer Lifetime Value

Tim Denman
Editor in Chief
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With competition for the hearts, minds, and wallets of today’s fickle shoppers at an all-time high, retailers must make the most of their current customers, while continuing to attract new shoppers to the brand.

Savvy retailers are taking a long hard look at their customer lifetime value efforts and are investing heavily to ensure they have the right technology in place to ensure no customer gets lost in the shuffle.

Read on to discover the high-level investments in customer engagement, loyalty, marketing, and more your peers are making, and how you can keep pace.