Building the Omnichannel Foundation

Retailers need to develop and offer customer-centric capabilities that are cost effective and avoid disappointing shoppers. The ability to test and pilot leading-edge offerings and determine what resonates with customers cannot be accomplished without first building a solid foundation of tightly coupled back-end systems.  
At the Retail Executive Summit, Clay Parnell, VP, merchandising operations at Belk, will discuss his company's multi-year omnichannel transformation project. The closing keynote — "The Belk Journey: Laying the Foundation for an Engaged Consumer" — will explore Belk's omnichannel foundation and next phase plans. The case-study session will offer benchmarks and lessons learned from Belk's ongoing omnichannel makeover.  
Parnell leads the merchandising operations function at Belk, and spends most of his focus as the business leader for Belk's far-reaching merchandising transformation. In his three years at Belk, his team has developed strategies, selected solutions, and implemented new capabilities across the breadth of merchandising. These core solutions are serving as the foundation for ongoing pilots and initiatives in omnichannel and other areas across Belk. 
The 13th annual Retail Executive Summit will be held June 18-20, 2014 at the Grand Del Mar in Grand Del Mar, California. The conference features keynotes from retail leaders, peer-to-peer exchanges, relationship building, and the 4th annual CIO of the Year Awards. For more information, to view the full agenda, or to register for the event click here.