More SMBs (small and medium businesses, or companies with up to 999 employees) in the United States are seriously considering using BI (business intelligence) software tools to help them better understand market drivers for sales and forecasting, and for increasing their profit margins. There are about 6.3 million SMBs in the
These findings emerge from a recent survey on US SB & MB IT assessment trends by New York-based Access Markets International (AMI) Partners. Companies go through a large volume of consumer data and BI helps make sense to data-mine that information to drive sales and better position marketing and messaging.
About 9% of PC-enabled SBs in the US are currently using BI in the form of packaged software compared to 37% of MBs. 5% of PC SBs are using BI as part of an online software as a service tool for 2008. However, PC MBs, not as much: a mere 1%.
"PC-enabled SBs in the
About 16% of SBs -- and 22% of MBs -- in the
More than 25% of SBs that use BI separate from a larger module feel that it is important to study and use e-commerce data to drive sales and revenue. "SBs are using CRM data to deploy BI software," says Ms. McKenzie. "However, we still see the need for awareness of BI and the positive impact that it can have on SBs. Most SBs in the
One factor driving SBs to adopt BI is the feeling that the existing software is no longer adequate. The attached chart highlights the current brand usage for BI software applications among SMBs in the
BI and data mining software tools help companies gather and interpret data to make better business decisions and to optimize business processes. It involves the use of statistical forecasting, predictive modeling and problem solving methods to provide strategic information for business positioning.