Enhances Social Commerce Capabilities with Bazaarvoice Ask & Answer

8/7/2008 implements Bazaarvoice Ask & Answer. The tool allows shoppers to post product questions alongside standard product information to be answered by other consumers who have direct experience with the product. This feature helps customers make the best possible purchasing decisions. Questions and answers can be accessed by any visitor, adding to the company's existing ratings and reviews capabilities with a fresh source of relevant and engaging user-generated content.

"We are committed to continuously improving our site to make it more user-friendly and ensure customers have the tools to make educated purchasing decisions," says Neel Grover, CEO and president of "The Ask & Answer feature will give our customers more information up front and ultimately drive higher conversion rates and return traffic."

In addition to Ask & Answer,'s features include BuyTV, an entertainment platform that includes a nationally televised shopping show plus online streaming video reviews on product pages, where manufacturers educate shoppers about their offerings. Other site features include a marketplace of more than 750 retailers and competitive price comparisons on more than a million product pages.
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