C. Wonder Improves Digital Experience With Acquity Group

4/2/2013
A retail shopping destination founded by Chris Burch, C. Wonder engaged brand e-commerce and digital marketing firm Acquity Group to refresh the shopping experience across its digital channels.

"Our customers are chic and savvy, and we want to provide a shopping experience that exceeds their expectations," said Katherine Bahamonde, executive vice president, global e-commerce & operations at C. Wonder. "We are investing in our digital channel, and plan to offer an experience that reflects our brand and is as fun as shopping in one of our store locations - and Acquity Group's expertise is a natural fit."

C. Wonder will work with Acquity Group's New York City office, which supports a prominent client base, including Destination XL Group, Godiva, Saks Fifth Avenue as well as international brands Dun & Bradstreet, Colgate, Saks Fifth Avenue, L'Oreal, and MAC.

"As C. Wonder continues to garner recognition and expand as a brand, a dedicated focus on the digital experiences will improve and enhance the brand, allowing for continued growth and success," said Andrew Walker, northeast group client partner for Acquity Group. "We're excited to apply our extensive background in user experience design and digital technology to assist this new and impressive retail brand."
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