Cabela's Deploys Revionics Price and Markdown Optimization Solutions

Cabela's, known in the industry for its omnichannel approach to retailing, will deploy price and markdown optimization solutions from Revionics. The retailer will deploy Revionics Price Optimization for base price management and optimization and Revionics Markdown Optimization to maximize margins and sell-through.

"Revionics has the optimization technology to ensure we offer our customers the right price and markdowns, at the right time, through the right channel – whether it be through our catalog, online, in-store, or mobile," said Cabela's chief merchandising officer Brian Linneman in a statement. "We look forward to partnering with Revionics to improve our multi-channel strategies, increase the productivity of our workforce and continue to enhance our processes."

For related content: Print Catalogs Go Digital as Cabela's Embarks on Omni-Channel Journey

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