Cache's Usablenet-powered Mobile App Offers Easy Ordering

12/28/2012
Specialty retail chain Cache, Inc. launched its mobile shopping app through its partnership with multiplatform provider Usablenet. Cache developed the app in response to increased traffic to its mobile site and allows customers to multitask while shopping thereby forwarding the company's objective to engage with its customers in all environments. Through the mobile app, customers can now receive relevant content and promotions from the Cache brand. This introduction complements Cache's mobile web store and offers the full range of Cache designs.

In partnership with Xtify, the app delivers push notifications targeted by location, history, and user preference in order to deliver relevant information on new collections and promotions, while simultaneously driving traffic to the nearest location. A double bar- and QR-code scanner is a convenient in-store tool designed to seamlessly connect customers with the warehouse information to locate designs in alternate colors, options, and sizes, and creates an easy ordering process. A streamlined and secure checkout process paired with stored member registration information enables simple e-commerce transactions.

"We are excited to partner with Usablenet given its experience in retail and its strategic perspective on mobile," said Kevin Metz, cice president of e-commerce at Cache. "We believe their platform supports a positive shopping experience via mobile app, and ensures that the app has a tactile and current feel. Usablenet aligns perfectly with our goals to make our constantly changing collections readily available on mobile and to drive sales by connecting with our customers through relevant push notifications and special deals."


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