Canada Goose To Open Six Next-Gen Experiential Stores
Canada Goose announced plans to open six experiential stores this fall and winter. The apparel manufacturer and retailer will open two new stores in Europe, one in the United States and three in Canada.
"Success in retail is about more than just selling things,” said Dani Reiss, president and CEO, Canada Goose. “It's about helping people find the perfect product, while delivering exceptional service and creating a memorable experience. Canada Goose stores deliver on that and more.”
Canada Goose will open its first store in Italy on Via della Spiga. Featuring an Arctic-inspired mid-century environment, the store will combine design elements of both Canadian and Italian heritage. In Paris, the new store will be located on Rue St. Honoré, home to the world's most exclusive boutiques. In the U.S., Canada Goose will open its fifth location in Minneapolis, Minnesota at Mall of America, one of the top tourist destinations in the country and a renowned leader in retail, dining and entertainment.
Each of these stores will feature a 'Cold Room,’ the brand's highly-acclaimed immersive shopping experience that brings the outside indoors, where shoppers can test out Canada Goose products in the environments for which they were created. The new stores will showcase the full assortment of the brand's outerwear, knitwear and accessories, as well as seasonal collections and collaborations.
“In addition to growing our footprint in Asia, expanding in Europe and broadening our presence in North America enables our fans to explore all of our collections in a unique and engaging environment and discover the story behind our products, unfiltered," said Reiss.
Canada Goose currently operates 11 company stores across three continents with each premier location weaving together the brand's authentic more than 60-year Canadian heritage with modern designs that reflect the local aesthetics of each city