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07/04/2011

Canadian Tire Tests Personalized Mobile Shopping, Interactive Kiosks

Canadian Tire, the 1,200-store general merchandise retailer, is testing both a personalized location-based mobile shopping application and an interactive product locator kiosk capable of reading QR codes and sending instant promotions to shoppers' smartphones.

The personal mobile shopping app delivers location-specific, relevant offers and information to members that opt in to the service from Bee Media. It is being tested at a Canadian Tire store located at Bay and Dundas Streets in Toronto.

"Bee Media is like having an extra staff member helping consumers while they are shopping," said Mark Barsanti, dealer for Canadian Tire at Bay and Dundas. "We are excited to offer our customers such an innovative service."

The digital product locator kiosk provides mapping tools that direct customers to products sold in the large-footprint Meadowvale Canadian Tire store, located in the Toronto metropolitan area. In addition, shoppers can digitally search the retailer's advertising flyer, search and locate products, scan QR codes and receive instant promotions sent to their smartphones.

The kiosk, from Jibestream, features a 42-inch touchscreen that can display video ads displayed in real time that are based on product search parameters. Accompanying software also provides full tracking and reporting for activity and trends.

"Canadian Tires are very large stores, with a lot of great stuff, and we're showing here how this technology lets shoppers easily, quickly find what they need, while also layering in technologies like mobile apps," said Chris Wiegand, COO of Jibestream in a statement. "Smartphone integration is a big part of future shopping, and we've already been applying that with several retail clients," he added.