Carter’s Bolsters Its Website Performance

Jamie Grill-Goodman
Editor in Chief
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Carter’s has been looking at solutions to improve its desktop and mobile site speed, knowing that its website performance has a direct correlation to online conversions. To this end, Carter’s has selected Yottaa, Inc., a Cloud platform for accelerating e-commerce, to improve website performance for its e-commerce sites.

Carter’s owns the Carter's and OshKosh B'gosh children’s brands, as well as Skip Hop, a global lifestyle brand for families with young children. These brands are sold in stores as well as online at, and

“Site speed is paramount to online success,” said Mike Baumgartner, VP, eCommerce & Omnichannel, at Carter’s. “Both user experience and search engine ranking improve commensurately with page load speed. Yottaa’s eCommerce Acceleration Platform has enabled to achieve higher levels of performance which is leading to growth in engagement and conversion.”

The Yottaa eCommerce Acceleration Platform was purpose-built to solve the growing performance challenges of today’s sophisticated e-commerce sites. Combining proprietary “InstantON” technology, extensive third party application sequencing capabilities, and advanced image optimization, the platform enables retailers to significantly accelerate web performance.