Cartoon Network Enterprises Launches Hero-Sized Soft Lines Program for Its Leading Boys Series Ben 10 Alien Force

8/27/2008
Ben Tennyson continues his reign as one of the leading boy brands in the marketplace today as Cartoon Network Enterprises (CNE) announces a wide collection of new soft lines product for the network's Ben 10 Alien Force. Transitioning existing product categories from the original Ben 10 soft lines program to the next generation franchise, new lines of t-shirts, footwear, sleepwear and accessories will launch at retail starting this fall during the holiday shopping season and rolling out through spring 2009. These soft lines partners, which include Freeze, SG Footwear, Accessory Innovations, AME, C-Life and Pan Oceanic, add to the Ben 10 Alien Force consumer products program led by a full toy line from Bandai America that debuted on-shelf earlier this summer.

Launching in time for this holiday will be a new line of Ben 10 Alien Force long-sleeved and short-sleeved t-shirts featuring some of the series' most popular characters, from Freeze, while SG Footwear debuts a new line of sneakers, boots and slippers. These soft lines offerings will expand the brand's presence at retail that already features a full range of toys from master toy partner, Bandai America, including action figures, play sets, role play items, novelty toys and more, and will launch alongside the highly-anticipated follow-up interactive game, Ben 10 ALIEN FORCE The Game from D3Publishers this fall. In spring 2009, AME will introduce sleepwear based on the new series, and Accessory Innovations will launch headwear. As young Ben Tennyson fans hit the beach, they can bring their favorite characters with swimwear by C-Life and branded sunglasses and swim accessories from Pan Oceanic. C-Life will also expand its product range to include fashion tops and sets.

"Ben 10 Alien Force has been a must-watch show for boys since its launch earlier this year and the overall Ben 10 franchise continues to evolve into an evergreen brand, both on-air and on-shelf," said Christina Miller, vice president of consumer products, CNE. "As we look to the fall and into 2009, we're excited to continue to work with such strong partners in key soft lines categories to introduce a wide range of products that will continue to expand the brand."

As one of the top-rated Cartoon Network original series for boys since debuting in April, Ben 10 Alien Force is the latest chapter in the continuing Ben 10 saga and picks up the story five years later when 15-year-old Ben Tennyson chooses to once again put on the OMNITRIX and discovers that he can now transform him into 10 brand new aliens. Joined by his super-powered cousin Gwen Tennyson and his equally powerful former enemy Kevin Levin, Ben is on a mission to find his missing Grandpa Max. In order to save his Grandpa, Ben must defeat the evil DNALIENS, a powerful alien race intent on destroying the galaxy, starting with planet Earth. Ben will join forces with other young heroes to save the galaxy and his Grandpa Max, while passing along his knowledge to a whole new generation. New episodes of Ben 10 Alien Force debut on Cartoon Network on Saturday mornings at 10:00 a.m. (ET/PT) with replays throughout the week.

About Cartoon Network Enterprises:

Cartoon Network Enterprises (CNE), the global branding and merchandising arm of Cartoon Network, is charged with building consumer product franchises for Cartoon Network, its brands and characters from the channel's growing library of award-winning original programming. CNE also works to secure and support long-term licensee partnerships across all key merchandising categories. The division currently offers consumer product programs for an array animation franchises including Ben 10, Foster's Home for Imaginary Friends, Chowder, The Secret Saturdays, The Powerpuff Girls, [adult swim] and more, as well as serves as licensing agent for Nelvana Enterprises and Spin Master's Bakugan brand.

Cartoon Network (CartoonNetwork.com), currently seen in more than 91 million U.S. homes and 160 countries around the world, is Turner Broadcasting System, Inc.'s ad-supported cable service offering the best in original, acquired and classic animated entertainment for kids and families. Overnight from 11 p.m.-6 a.m. (ET, PT), Cartoon Network shares its channel space with Adult Swim, a late-night destination showcasing original and acquired animation for young adults 18-34.

Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.


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