Casey’s Making Moves in Merchandising Evolution

Lisa Johnston
Editor-in-Chief, CGT
Lisa Johnston CGT
Tom Brennan

Casey’s General Stores is taking the next step in re-imagining its store merchandising.

The convenience store chain, which operates more than 2,200 locations in 16 states, has partnered with ECRM-owned sourcing platform RangeMe in order to better streamline and scale its product sourcing.

“Casey’s is intensely focused on identifying the products that our guests want across our broad geography of stores to offer them a more personalized experience,” Tom Brennan, Casey’s chief merchandising officer, tells RIS. “We want our offering to reflect what guests are looking for, when they are looking for it so we can become even more relevant, more engaging and more convenient for them.”

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With more than 150,000 suppliers on the RangeMe platform, the partnership will enable category managers to uniformly and efficiently review new products from suppliers of all sizes. The retailer in turn will be able to tailor its product mix and create localized assortments.

Casey’s has implemented a strategic initiative to evolve its merchandising, a process that Brennan describes as meeting consumers where they are, and then ensuring store footprints and assortments match the needs of their everyday lives. “If we can solve for that, then we can become their convenience store of choice.”

Brennan joined the chain in October 2019. The company recently appointed Adrian Butler its new chief information officer.

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