Category Management

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Category Management

A collection of news, articles and other featured content about Category Management.

Digital supply chain, digital customer experience, product experience, and real-time marketing capabilities are reframing commerce management for the digital age. The arrival of Experience Lifecycle Management will put enhanced profit levers into the hands of the apparel merchant and category manager.

JCPenny has opened a living retail lab as a direct result of customer insights. Take a look inside the brand-defining store at the center of new CEO Jill Soltau’s plan to rebuild the chain.

Macy’s reveals a major renovation to its 14,500 square-foot main floor men’s department in its Herald Square flagship, including a new space dubbed The Park. Take a look inside.

Amid a charged crowd in Dallas, Kevin Sterneckert, CMO, Symphony RetailAI, opened the Xcelerate, Breathing AIR into Retail event. Uncover how two days packed with exciting presentations really drove home the idea that knowing your customers is the key to never losing them.

Many retailers depend on disconnected systems for demand forecasting and are missing the big picture when it comes to how fresh impacts center store categories and vice-versa. Joe Skorupa, Editorial Director for RIS News, and Kevin Sterneckert, Chief Marketing Officer for Symphony RetailAI discuss why retailers need a holistic view of consumer demand across all categories.

After cutting through hype about the role of artificial intelligence in retailing one thing is certain – it will drive a stake through the heart of linear merchandising processes and managing by averages.

The department store segment continues to reinvent itself through acquisitions and an increased focus on off-price merchandise. Apparel Magazine's annual ranking of the top department stores saw a new retailer in the top spot. See where Macy's, Kohl's, Sears and others ranked.

The off-price retailer has implemented a cutting-edge, cloud-based omnichannel suite to consolidate its planning and forecasting capabilities. Learn more about the implementation and the SaaS solution’s unique capabilities.

Parent company Gap Inc. has announced that Old Navy and Banana Republic are integrating more sustainable product innovation and technology. Learn about the retailer’s commitment and the initiatives designed to display its environmental consciousness.

Download this Retail IQ report and learn how advance assortment planning solutions are helping retailers design their product arrays to align with ever changing demand.

A closer look at the category management process of Amazon reveals the customer-centric approach they have adopted while efficiently planning the category development process.

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