Category Management

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Category Management

A collection of news, articles and other featured content about Category Management.

See Inside JCPenney’s New Retail Lab: Penney’s

JCPenny has opened a living retail lab as a direct result of customer insights. Take a look inside the brand-defining store at the center of new CEO Jill Soltau’s plan to rebuild the chain.

Digital supply chain, digital customer experience, product experience, and real-time marketing capabilities are reframing commerce management for the digital age. The arrival of Experience Lifecycle Management will put enhanced profit levers into the hands of the apparel merchant and category manager.

Macy’s reveals a major renovation to its 14,500 square-foot main floor men’s department in its Herald Square flagship, including a new space dubbed The Park. Take a look inside.

Amid a charged crowd in Dallas, Kevin Sterneckert, CMO, Symphony RetailAI, opened the Xcelerate, Breathing AIR into Retail event. Uncover how two days packed with exciting presentations really drove home the idea that knowing your customers is the key to never losing them.

Many retailers depend on disconnected systems for demand forecasting and are missing the big picture when it comes to how fresh impacts center store categories and vice-versa. Joe Skorupa, Editorial Director for RIS News, and Kevin Sterneckert, Chief Marketing Officer for Symphony RetailAI discuss why retailers need a holistic view of consumer demand across all categories.

Download this Retail IQ report and learn how advance assortment planning solutions are helping retailers design their product arrays to align with ever changing demand.

A closer look at the category management process of Amazon reveals the customer-centric approach they have adopted while efficiently planning the category development process.

Download this RIS News Straight Talk to hear industry insiders lay some common merchandising myths to rest.

After cutting through hype about the role of artificial intelligence in retailing one thing is certain – it will drive a stake through the heart of linear merchandising processes and managing by averages.

For the second year in a row, RIS News kicks off the New Year with a salute to 10 of retail technology’s most influential and innovative women. The wonder women who made this year’s list are not only developing and deploying game-changing technology, they are helping to redefine what a retail executive is and should be. Learn which ten super women made this year’s list; the recognition is well deserved!

The sporting goods retailer continues to transform to meet the evolving needs of the modern shopper. See what it is focused on and the progress it has made across three key strategic areas.

Consumer reviews of more than 40 of the most popular e-commerce sites were examined, resulting in some surprising findings. See which retailers racked up the most negative reviews and joined Urban Outfitters and Foot Locker at the bottom of the list.

Revenue is great, engagement is critical, but the ultimate measure of any business is profitability. This annual look at apparel’s most profitable features industry stalwarts like Nike and lululemon as well as a few surprises. Read on and see who made the cut this year.

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