Cato Launches E-commerce With Celerant

Specialty women's fashions and accessories retailer Cato has made its debut into the world of online shopping with the launch of its first ever e-commerce site.

With the help of its implementation partner Celerant Technology, the new website will support the growth of the renowned, national brand and will offer the same collections as its brick-and-mortar stores, as well as additional sizes, colors and exclusive items.

Founded in 1946, Cato operates approximately 1,300 apparel and accessories specialty stores throughout the United States. The merchant is well-known for offering the latest fashion styles for any occasion at low prices everyday. With so many brick-and-mortar locations, the ability to supplement in-store inventory with an ecommerce solution for a new generation of connected shoppers became crucial for continued growth.

To cater to 21st-century demands, Cato needed to create a highly sophisticated e-commerce solution that tied in existing inventory management systems, branding and service into a customer-facing order management software - all within a tight 8-month timeline. Cato chose to partner with Celerant Technology due to the vendor's ability to offer a complete, customized solution within an aggressive timeline.

"We are thrilled to enter the world of e-commerce," says John Cato, Cato's chairman, president and CEO. "This significant milestone fully rounds out our services and offerings, along with our 1,100 Cato stores. Now our customers have the opportunity to access our fashions and accessories at any time from the comfort of their own devices."

In keeping with Cato's tradition and brand, Celerant was determined to create a website that enables customers to receive the same levels of service and products that they are accustomed to in each and every store. Celerant Technology succeeded in the challenging task of integrating all of Cato's existing components and systems, and on the timeline necessary to fulfill the retailer's vision.
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