Celliant and PUMA Team Up for Usain Bolt-Inspired Collection

3/8/2013
Responsive textile technology experts Celliant has forged an alliance with global sportlifestyle brand PUMA. The new PUMA men's athletic apparel line inspired by Olympic gold medalist and world record sprinter Usain Bolt features performance-driven apparel incorporating Celliant's patented mineral fiber technology.

Celliant technology is designed to help athletes with endurance and to maximize their workouts. Created from natural minerals loaded into polyester fibers, Celliant's proprietary blend of 13 ingredients converts the body's vibrant energy (heat) into far infrared light (FIR), which is then easily reabsorbed into the tissue and muscle. Celliant is not a coating or spray and it does not wash off or wear out. It works for and lasts for the lifetime of the product.

"We're thrilled to collaborate with PUMA on this program," says Seth Casden, Celliant CEO. "This is an incredible opportunity to expand our technology through a leading brand recognized for performance-engineered apparel and gear. Since its creation in 2008, Celliant's mission has been to develop and bring to market products that harness and recycle the human body's natural energy to create health and performance benefits. The Puma adoption solidifies our place as the leader in FIR technology for apparel."

PUMA's Usain Bolt line combines sleek design with innovative technology to help improve consumers' athletic performance and endurance. As of Spring 2013, men's tops and bottoms featuring Celliant technology, including zip-up hoodies and shorts, will be available for purchase at select retailers and online.
X
This ad will auto-close in 10 seconds