Century 21 Department Stores to Keynote Apparel East

Sarah Dorsett, VP, E-commerce, Century 21 Department Stores, will kick off the annual Apparel East Conference to be held at The Roosevelt Hotel, New York, N.Y., on Oct. 29, 2015 in a keynote entitled "Century 21 Department Stores: One Retailer's Story of Profitable Engagement Across Channels."

In this Q&A executive session Dorsett will discuss with Apparel's publisher Susan Nichols how the retailer — known for its leading and exceptional offering of pure designer merchandise in the off-price category for more than 50 years — has developed a highly engaging and profitable online business. She will share strategic insights on creating online differentiation via key growth pillars, social media, content and storytelling and more. 

With a theme of "Intelligence & Solutions to Innovate Your Business," the conference is designed to give apparel brand and retail executives market-leading intelligence and business strategy inspiration, as well as technology and solution insights to solve their biggest challenges. It features a variety of thought-leading speakers, peer-to-peer roundtable discussions, a technology exhibit area featuring the industry's leading solution providers and more.

Other highlights for Apparel East 2015: 
  • The closing keynote presentation, presented by Pano Anthos, Managing Director, XRC Labs, will address "How 3D Printing Will Disrupt the Entire Apparel Supply Chain."
  • Ask the Experts Panel Discussion: "How Technology Will Help Us Win the Consumer," featuring executives from PA Group USA, The Parker Avery Group and Visual 2000 International.
  • Clay Parnell, President & Managing Partner, The Parker Avery Group, will present "Unraveling the Mysteries of Assortment Planning."
  • Technology Topic Briefings, wherein attendees will have the opportunity to attend three 25-minute topic discussions with small groups of fellow attendees for enhanced idea exchange and networking on an array of timely subjects.
  • State of the Industry Executive Highlights session on Customer Intelligence & Engagement, presented by retail expert Sahir Anand, VP Research & Principal Analyst, EKN, part of the Edgell Communications/Apparel Magazine group. The highlights will be gleaned from a pre-conference Share Group on October 28. The half-day Share Group program is designed for an intimate group of executives to explore the topic relative to current and future trends and strategies.  In addition to Anand, speaker Jon Buchan, Chief Customer Advocate & CEO, PA Group USA, will address "The Next Level of Customer Analytics and Why It Will Matter to Every Brand."  A roundtable discussion is also planned.
Sponsors of Apparel East include:  Platinum:  PA Group USA and Visual 2000 International; Title Research: The Parker Avery Group; Gold: Lectra; and Silver: 
Amber Road, Centric Software, GCS (A2000 GLOBAL), IdeaPoint,  Retail Velocity and Simparel.

Registration for Apparel East is complimentary for qualified apparel brands, manufacturers and retailers only. Visit apparelmag.com to register. For questions and/or to register by phone, contact Dita Alexandrakis at 973-607-1347 or [email protected]. For information on attending the Share Group, contact [email protected] or [email protected].
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