CFDA Partners With Shangpin.com to Bring U.S. Designers to Fashion-loving Chinese

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CFDA Partners With Shangpin.com to Bring U.S. Designers to Fashion-loving Chinese

03/27/2013
The Council of Fashion Designers of America signed its first Chinese partnership with Shangpin.com, China's leading online fashion retailer.

Shangpin.com is China's first online retailer to sell in-season contemporary and designer brands at full price. Although online retailers have been doing this for years in the West, this is a new e-commerce model in China. Shangpin.com is the first and preferred shopping destination for consumers looking for the newest fashion trends online.

David Zhao, CEO of Shangpin.com, says, "We are thrilled to be partnering with the CFDA to assist the designers in developing new business in China. We look forward to sharing our insights on the Chinese market with the members of CFDA. China is a challenging market to enter, with limited distributors to cover such a large geographical area. This is why e-commerce in China, much more than in the West, is the most effective distribution and marketing platform for designers who want to reach across China into many regions where traditional brick and mortar stores do not exist. Shangpin currently sells into more than 400 cities across China, or 80 percent of the country, and we have the 'pulse' of the evolving Chinese fashionista consumer.

"The fashion industry is still emerging in China, and we hope to also bring the CFDA to China as a benchmark and inspiration to China's fashion industry," he adds.

Steven Kolb, CEO of CFDA says, "We are excited to introduce Shangpin to our members and look forward to opening new paths for our designers into China. These are exciting times and we are looking forward to supporting the overall growth of American Fashion into China."

As part of the agreement, Shangpin will support CFDA designers to develop their business in China in various marketing and PR programs to promote American designers in the Chinese media and to its affluent customer base. (Shangpin has one of the highest online averages for sales in China [RMB 2,500], with strategic partnerships with several leading Chinese banks and more than 3 million VIP customers). China's 300-million-strong middle class is projected to reach 700 million, or more than 50 percent of the population, in the next 20 years. These are the target consumers for fashion and lifestyle.

M. Claire Chung, vice president of global Bbusiness development for Shangpin.com says, "Many of the American brands are true lifestyle brands; from ready-to-wear, accessories, fashion jewelry and home, for a total offer in aspirational lifestyle with affordable luxury prices. We believe in the long-term growth of U.S. brands in China."

There has been large growth in the number of Chinese luxury and fashion consumers, which has attracted many foreign brands to enter the Chinese market. According to iResearch, transactions of online luxury shopping in Mainland China reached 6.36 billion CNY in 2010, grew to 10.73 billion CNY in 2011, and is expected to reach 37.24 billion CNY by 2015.

Chinese women, similar to their American counterparts, are becoming more independent both economically and psychologically. They have their own careers, lives, dreams and aspirations. Their fashion taste is evolving as they have started experimenting with their own styles and identities.

Shangpin works with CFDA designers such as Diane Von Furstenberg, Milly by Michelle Smith, and Stuart Weitzman, and the company plans to work with more U.S. brands in the future.

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