Challenges Present Opportunities: Grocers Continue to Invest in Tech to Meet Consumer Demand
The pandemic has had a lasting effect on consumer behaviors and the desire for convenience and seamless transactions is at an all-time high. At the same time, shoppers have missed the in-store shopping environment and are looking for an engaging, high-touch and personalized experience.
Despite the perfect storm of disruption today – including supply chain woes, a national labor shortage and the ongoing health crisis – grocers continue to reinvent themselves and are investing heavily in the IT firepower needed to provide a safe, memorable and engaging experience for customers and staff. Join us for a lively conversation based on newly released industry research that will touch on the importance of allocating funds to advancing digital and mobile capabilities, analytics-driven decision making, personalized marketing and click-and-collect.