Charlotte Russe Focuses on Mobile With Moovweb Partnership

4/30/2013
Charlotte Russe has deployed Moovweb's cloud-based experience platform. One of North America's top retailers of fashion-forward merchandise with more than 500 stores in the U.S. and Puerto Rico, Charlotte Russe will work with Moovweb to create a streamlined mobile shopping experience that will give the brand's customer a faster and better way to find, preview and purchase fashions and accessories directly from their smartphones.

With a customer demographic focused on 18- to 25-year-old females, Charlotte Russe has seen a dramatic increase in mobile-based traffic to its site in the past year. The company initiated a search for a platform that would allow it to deliver a mobile optimized customer experience, while at the same time leveraging all of the investments made in the desktop site.

"Our customers spend their entire lives on the phone and have embraced mobile in a huge way; she is using her mobile socially in-store, at home and on the go as a replacement for the traditional desktop site," said Kim Miller, senior vice president of e-commerce at Charlotte Russe. "We approached the mobile site project with a simple goal: deliver an amazing customer experience that not only takes full advantage of features from the desktop site our customers are already familiar with, but also allows us to deliver an amazing mobile experience."

The Moovweb experience platform empowers businesses to go mobile by taking a fundamentally different approach to unifying their Web and mobile development. Using Moovweb's site virtualization and transformation technology, a business's mobile sites and apps inherit and stay in sync with a desktop site's content, features and business logic. This approach allows powerful mobile experiences to be delivered in days, not months and drives radically improved business agility as future mobile innovations are accelerated.

"Businesses are facing daunting technology choices as they move to take advantage of the mobile revolution and global brands are recognizing that old development approaches simply aren't working anymore," said Mitch Bishop, CMO of Moovweb. "Retailers like Charlotte Russe have a huge opportunity to deliver amazing mobile experiences that keep customers coming back for more. Our next generation approach to post-PC development enables companies with a powerful platform for growth."
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