Charming Shoppes Uses Size Profiling to Localize Assortments

Charming Shoppes better manages size precision for merchandise purchases and store allocation by adding SAS Size Profiling. The parent company of plus-size women's apparel retailers Lane Bryant, Fashion Bug, Catherines and Lane Bryant Outlet brands began implementing the software in March 2010.

Charming Shoppes uses SAS Size Profiling for executing its size optimization strategy that will help enhance customer experience, drive process improvements and optimize the assortment by size in all buying and allocation activities.

€œAs a specialty retailer, we recognize that enhancing customer intimacy and creating a positive in-store experience is always at the top of our priorities list, and ensuring that we have her size in stock as she shops is a key contributor to meeting that objective," said David Strobelt, Vice President of Applications, Charming Shoppes. €œWith SAS Size Profiling, we will be able to better localize our assortment based upon the unique demands at a store level. In our legacy solution, size profiling was both a manual and labor-intensive activity for our merchants, and the utility had performance and scale limitations. SAS removes those barriers and simplifies our process."
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