Meanwhile, celebrations retailer Party City has launched Boo-Loon Land, a first-of-its-kind immersive pop-up balloon installation at 475 Fifth Avenue in New York City for a three-day, Halloween-themed experience for all ages.
The walk-through experience will feature Party City's most creative balloon installations as guests tour six uniquely Halloween-inspired rooms including Dia de los Muertos; fall harvest; black & bones; iridescent glam; Halloween friends and more. Some of the most influential balloon artists around the country will be creating these masterpieces, including Jam Evangelista, Katie Balloons, Jesus Tejada and Karly Turner.
Boo-Loon Land visitors will also have the opportunity to trick-or-treat on site, learn how to design a balloon garland from Party City DIY experts, shop exclusive Boo-Loon Land product, and connect live with Party City's own celebration specialists for expert tips and tricks to plan their own ultimate Halloween bash.
"We're admittedly Halloween obsessed at Party City and are always innovating new ways for our customers to celebrate alongside us," said Julie Roehm, chief marketing & experience officer at Party City. "We recently conducted a survey of decision-making moms and found that 80% consider Halloween a full season versus just a single day to celebrate, and we couldn't agree more. Boo-Loon land is a totally immersive way to celebrate Halloween and engage with us and we can't wait to kick it off."
The event will take place Friday, October 15 through Sunday, October 17. Guests can register for complimentary tickets to attend at https://partycity.brushfire.com/boo-loonland/514863.