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09/17/2021

Chewy’s Practice Hub E-commerce Platform Lets Vets Earn Revenue

Lisa Johnston
Senior Editor
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Veterinarians can set prices, create pre-approved prescriptions, and earn revenue when consumers place an order in-clinic or make a purchase from them on Chewy.com.

Online pet products retailer Chewy is launching a marketplace just for veterinarians that enables them to earn revenue through purchases made on Chewy.com.  

Intended to streamline pharmacy operations and grow veterinary clinic revenue, the Practice Hub platform aims to provide an e-commerce solution for vets and their clients. A number of nationwide veterinary groups and independent veterinary practices have begun using the platform, which builds in Chewy’s well-recognized delivery and customer care services, as well as its Autoship automated fufillment service.

Veterinarians can set prices, create pre-approved prescriptions, and earn revenue when consumers place an order in-clinic or make a purchase from them on Chewy.com.

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“We are excited to partner directly with veterinarians to improve the customer experience while simultaneously helping to grow revenues for their clinics,” said Sumit Singh, CEO of Chewy. “The launch of Practice Hub is part of Chewy Health’s ecosystem and reinforces our commitment to support the veterinarian community across the country. This innovative, new platform utilizes technology to bring veterinarians to the forefront of e-commerce and delivers an experience their customers will love.”

Enrollment is currently invitation only, with a request to join on the Chewy website.

Pet ownership has increased during the pandemic, with the pet category recording record growth, according to according to the American Pet Products Association. The trade group said category sales surpassed $100 billion in 2020 in the United States, and forecast the industry to achieve record 5.8% growth this year.

To keep up with the pace, Chewy recently relaunched the Chewy.com homepage and other section of its website as part of a series of initiatives to upgrade its tech stack and architecture. These upgrades are designed to let Chewy offer more targeted and customized shopping experiences, including providing hyperlocal and enhanced personalized recommendations.

The company also expanding its Chewy Health services offering with video chat functionality, as well as extended its proprietary Connect a Vet tele-health solution to be available 24/7/365 via text or video chat.

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