Chico's FAS Goes Borderfree to Reach 2 Billion Potential Customers

9/13/2014
Chico's FAS, Inc. it has partnered with Borderfree, a provider of international cross-border e-commerce solutions, to expand its e-commerce capabilities globally. Through this partnership, Chico's FAS will now be able to transact with shoppers in over 100 countries and territories worldwide in more than 60 global currencies.

Known for its namesake Chico's brand, Chico's FAS also owns and operates White House Black Market, Soma and Boston Proper. The company's specialty apparel, intimates, accessories and other products are available at stores throughout the United States and Canada and now can be seamlessly purchased online by international shoppers around the world.

"We are excited to tap Borderfree as a strategic partner to help Chico's FAS serve international shoppers with ease and consistency," said Miki Berardelli, president, digital commerce and CMO, Chico's FAS. "From logistics to fraud management to market insights, we look forward to leveraging the Borderfree platform to the fullest extent to grow our international presence while maintaining the core values of our brands."

Borderfree's platform makes Chico's FAS brands available online to approximately 2 billion global consumers. In addition to Borderfree's comprehensive logistics and transactional support, Chico's FAS will be able to leverage the company's consumer insights, local market intelligence, international marketing strategies and promotional campaigns with third-party partners.
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