“We wanted to capture the fun of shopping at CTS with a word that defines it all: CTS-ing. Whether you’re browsing the aisles for fun or decorating your home with your latest purchases, you’re CTS-ing,” said CTS owner and CEO Pamela Salkovitz.
“It’s all about finding bargain prices on your favorite things. Because we’re the go-to store for all decorating, celebrating, and everyday needs, we strive to make every shopping experience a happy one that starts in the store and follows you home,” Salkovitz added.
CTS isn’t the only retailer getting a jump start on holiday preparations. Amazon is centralizing its discount resources in a new hub to help customers who are looking to save time and money. Walmart, like CTS, is focusing on the online shopping experience, implementing significant improvements to its site and app to make the shopping experience more engaging and personalized.
“Customers want to be able to shop with confidence. That’s why over the last several months, we’ve made significant improvements to our site experience and launched new features to make shopping on Walmart.com and our app easier, more engaging, and more personalized,” said Tom Ward, executive vice president and chief e-commerce officer, Walmart U.S, during the initial announcement. “This way, when customers are ready to shift into holiday mode, we will be ready with their ideal digital experience, no finger crossing required."
The prep work is necessary, say industry experts, who predict that holiday shopping will begin even earlier this year to avoid potential supply issues. Google research confirmed that 57% of consumers would start shopping earlier in November 2022 according to Howard Meitiner, managing director at Carl Marks Advisors.
Learn about the latest predictions for the upcoming holiday shopping season: Holiday Retail Forecasts and Predictions for 2022