Christmas Tree Shops Preps For Holiday Season With Website Redesign and Brand Campaign

Liz Dominguez
Managing Editor
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shopping during the holidays

Ahead of the bustling holiday season, Christmas Tree Shops (CTS) is revamping its online presence, redesigning its website and kicking things off with a new brand campaign. 

CTS will be launching its new website experience, featuring improved UX and a more visually appealing layout. Within the site, shoppers will be able to find how-to videos, tips for decorating and entertaining, and more. 

Changes will also be coming to stores, with one location in Estero, Florida already showcasing an updated logo, more spacious aisles, an improved color palette, and fully stocked shelves. CTS is also returning to its “Don’t you just love a bargain?” tagline. 

Along with these branding changes, CTS has launched a new campaign showcasing shoppers’ unique ways to shop at Christmas Tree Shops. A video highlights how consumers can use CTS products to celebrate special occasions, pamper their pet, or update their home. The campaign will lean on humor, happiness, and excitement to convey this message. 

“We wanted to capture the fun of shopping at CTS with a word that defines it all: CTS-ing. Whether you’re browsing the aisles for fun or decorating your home with your latest purchases, you’re CTS-ing,” said CTS owner and CEO Pamela Salkovitz. 

“It’s all about finding bargain prices on your favorite things. Because we’re the go-to store for all decorating, celebrating, and everyday needs, we strive to make every shopping experience a happy one that starts in the store and follows you home,” Salkovitz added.

[Optimize Your Supply Chain Ahead of the Holiday Rush]

CTS isn’t the only retailer getting a jump start on holiday preparations. Amazon is centralizing its discount resources in a new hub to help customers who are looking to save time and money. Walmart, like CTS, is focusing on the online shopping experience, implementing significant improvements to its site and app to make the shopping experience more engaging and personalized.

“Customers want to be able to shop with confidence. That’s why over the last several months, we’ve made significant improvements to our site experience and launched new features to make shopping on and our app easier, more engaging, and more personalized,” said Tom Ward, executive vice president and chief e-commerce officer, Walmart U.S, during the initial announcement. “This way, when customers are ready to shift into holiday mode, we will be ready with their ideal digital experience, no finger crossing required."

The prep work is necessary, say industry experts, who predict that holiday shopping will begin even earlier this year to avoid potential supply issues. Google research confirmed that 57% of consumers would start shopping earlier in November 2022 according to Howard Meitiner, managing director at Carl Marks Advisors.

Learn about the latest predictions for the upcoming holiday shopping season: Holiday Retail Forecasts and Predictions for 2022

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