Christopher & Banks Executes Omnichannel Transformation with Epicor Retail Platform

Christopher & Banks Corporation has selected Epicor Retail solutions to support its transformational omnichannel "Customer First" strategy and commitment to operational excellence.

To support its business objectives, the company will leverage a broad solution set that includes Epicor QuantiSense retail business intelligence and analytics and Epicor ShopVisible order management and digital commerce solutions.

Founded in 1956, Christopher & Banks Corporation consists of retail, outlet and online businesses specializing in women's apparel, offering all sizes – missy, petite and women - featuring high quality, relevant styling at a great value.

To support improved efficiency and an enhanced customer experience, the company will leverage the Epicor Retail platform across its 500 plus store locations throughout 43 states.

The company will also upgrade its CRM solution with the Epicor Retail CRM 7.0 offering; which, used in conjunction with the Epicor QuantiSense Retail Business Intelligence solution, will support an enhanced enterprise-wide, single view of customers information across the store, online and call center, in addition to enabling personalized marketing campaigns and offers to the company's valued customers.

Christopher & Banks will also leverage the Epicor ShopVisible cloud retail order management solution with integrated and comprehensive product information management (PIM) capabilities. Together with Epicor Retail Enterprise Selling, the robust technology combination will enable more flexible fulfillment options and customer convenience, such as buy online/pick up in store.

Epicor QuantiSense Retail Business Intelligence will support streamlined operations, increased customer engagement, and the ability to fully leverage enterprise-wide data to gain actionable insights which will further optimize all aspects of Christopher & Banks operations – from the supply chain through multi-channel points of purchase.

Additionally, Christopher & Banks will take advantage of Epicor Retail's partnership with AJB Software Design, Inc., to simplify and secure electronic payment acceptance at the point-of-purchase, enabling the retailer to accommodate new and emerging methods of payment, and comply with security best practices such as the forthcoming Europay, MasterCard and Visa ("EMV") initiative.

"Our customers are at the center of all that we do. The investments in Epicor Retail technology will enable our 'Customer First' initiative which is about offering our valued 'friend' a seamless experience, whenever, wherever and however she chooses to shop," said LuAnn Via, president and chief executive officer, Christopher & Banks. "We are excited about further elevating our personalized service across our brick and mortar and online stores; offering her options for an expanded selection; and reaching her with relevant messaging in all interactions via digital, email, direct mail and mobile."

"Retailers such as Christopher & Banks are investing in their retail systems to support the needs of today's empowered consumer and also execute on many other key initiatives," said Noel Goggin, executive vice president and general manager, Epicor Retail. "Epicor is proud to offer a broad suite of powerful, integrated retail solutions and expertise to help Christopher & Banks successfully execute on its omni-channel and customer-centricity initiatives."
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