Clear Demand, 360pi Partner on Pricing Intelligence

6/19/2014
Clear Demand is partnering with 360pi, feeding 360pi’s real-time price intelligence into its pricing platform, which alerts retailers to competitive price changes – including compliance with product-line and pricing rules – and helps manage competitive price strategy.

This relationship is part of both companies’ initiatives to build an ecosystem of strategy and technology partners that help retailers compete more effectively and leverage their existing technology investments.

The retail industry is shifting its perspective on "dynamic pricing" as online price transparency changes the urgency associated with competitive pricing. For reference, 360pi profiled the dynamic pricing behaviors of six major retailers, including Amazon, in last fall’s Bain Retail Holiday Newsletter No. 3, which explored the "art and science" of pricing. 

Dynamic pricing and price transparency were also the focus of a recent article in NRF’s STORES Magazine, “Playing the Price Game: How ‘Dynamic Pricing’ Strategies Could Change Retail.”  As a proponent of dynamic pricing and contributor to this article, Clear Demand anticipated the need to transform the underlying pricing architecture required to deliver the speed and transparency necessary for dynamic pricing in omnichannel retailing. As well, Clear Demand identified the need to introduce new demand models that measure shoppers’ sensitivity to competitive price gaps.
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