CMOs Weigh in on Customer Engagement

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CMOs Weigh in on Customer Engagement

09/22/2014
The role of the retail CMO continues to evolve as marketing professionals are increasingly involved in the enterprise's IT decisions.

At Engage! 2014, Rose Hamilton, EVP customer experience, CMO, Pet360 will participate in retail CMO panel and discuss a wide range of marketing and IT issues that begin and end with the consumer. "The Retail CMO Perspective: Leveraging Technology and Innovation for Better Customer Engagement" panel presentation will be hosted by Pete Krainik, founder and CEO of the CMO Club. Hamilton and Kranik will be joined on stage by Peter Gold, CMO, Market America Inc. & Shop.com.

Hamilton is responsible for consumer strategy, marketplace positioning, brand development, merchandising, and P&L for Pet360 Inc. brands. Pet360 is an integrated media and e-commerce company devoted to providing pet parents the information, products and advice they need to raise happy, healthy pets. The network reaches more than 12 million pet parents each month and powers industry leading sites such as Pet360.com, petMD.com and PetFoodDirect.com.
 
Engage! 2014 will be held October 8-10, 2014 at the Ritz Carlton in Fort Lauderdale, Florida. The conference will feature keynotes from retail thought leaders, peer-to-peer exchanges, a golf outing, and relationship building. For more information, to view the full agenda, or to register for the event please click here.