Coach Fuels Omnichannel with Flagship E-Com Site

Coach, Inc. has re-platformed its flagship site,, on the Demandware Commerce Cloud. The company switched from its previous platform to Demandware's cloud solution to gain greater business agility and to fuel growth across channels and geographies.
Coach is a leading New York design house of modern luxury accessories and lifestyle collections for men and women. Started in 1941 as a family-run workshop, the company went on to define approachable luxury for a generation and today has more than 1,000 directly-owned and operated stores worldwide as well as a global network of wholesale and distributor partners.
The retailer moved to its new platform in order to better support the company's omnichannel business transformation and international expansion plans. Demandware provides a more flexible and scalable model aligned with the company's growth strategy and enables Coach to keep pace with its evolving consumer base. With Demandware, Coach has a robust and always-current platform that puts control in the hands of business users, with the operational benefits of the cloud.
"We weren't just looking for a new ecommerce platform; we wanted to fundamentally change our operational model to gain better control and be able to execute across channels and geographies faster," says David Duplantis President, Global Marketing, Digital & Customer Experience at Coach. "We selected Demandware because its cloud model enables the speed and agility we need to pursue our strategic initiatives today and into the future. We are very pleased with the initial launch and are confident that Demandware is the right strategic partner as we continue our digital transformation."

The new launched on Demandware in January with an evolved modern luxury customer experience. The company plans to leverage the Demandware platform for further international expansion and to accelerate omnichannel operations.
The site implementation was led by SapientNitro, a Demandware LINK Solution partner.