David's Bridal is taking its conversational marketing strategy round-the-clock. Learn how its chatbot will help contact customers anytime to book appointments, text with stylists, and place secure orders.
Consumers expect superior customer service, personalized assistance, immediate access to purchases, and a hassle-free experience whether shopping in-store or online. These seismic changes have forced retailers to digitally transform at a faster pace than ever before.
Messaging apps, AI and self-service customer support options such as adaptive FAQs with interactive guides have allowed retailers to scale-down contact centers to rely more on chatbot technology and give customers the quick and reliable answers they need.
FAIR is part of the framework for Nestle’s data strategy as outlined in an opening keynote session delivered by CIO Filippo Catalano and Chief Data Officer Francesco Marzoni, at Analytics Unite 2020: The Summit for Retail and Consumer Brands.
The new Watson-powered offering can help retailers predict how fluctuation in weather will impact business performance months in advance. Learn more about the new tech and how it can be leveraged to give retailers a leg up.