Coldwater Creek Improves Inventory Management With Oracle Suite

Women's fashion retailer Coldwater Creek deployed Oracle Retail Merchandise Planning and Optimization solutions and will use the new platform to reduce aged inventory and ensure that popular items are consistently in stock. The systems overhaul is part of a wider business initiative to increase full-price selling and improve the productivity and profitability of store, online and catalog channels.

"The new Oracle-based inventory planning system provides inventory visibility that simply was not possible for us in the past," said Jim Bell, executive vice president and CFO/COO, Coldwater Creek. "Ultimately, this should lead to further reductions in aged inventory and allow us to increase our full-price selling, making us more productive and profitable."

With this level of cross-channel and cross-category collaboration, Coldwater Creek is better able to tailor and monetize its product assortments and respond more effectively to evolving customer demand.  It will use the Oracle solutions to create pre-season and in-season plans, closely integrate inventory management, and ensure the right styles and colors are available to meet customer demand in stores, online and via catalog.

"The new planning process underpins one of our strategic business objectives for this year, which is to optimize the effectiveness of our inventory investments without diminishing our ability to meet customer demand, across all channels," said Deanna Emsley, senior vice president of inventory planning and corporate strategy, Coldwater Creek. "The Oracle Retail solution represents a significant change in the way we approach assortments and inventory by facilitating a 'top-down' and 'bottom-up' approach to planning."

Coldwater Creek also is using the Oracle Retail solutions to budget and forecast demand more accurately, enabling better buying decisions and faster reaction to item performance by either purchasing more or using promotional mechanisms to strategically clear merchandise faster.

"Assortment and inventory levers shape the customer experience as well as margins for the season," said Mike Webster, senior vice president and general manager, Oracle Retail. "Coldwater Creek is using Oracle Retail to transform critical processes to get closer to the customer and ultimately drive store and online performance."

Relying on an internal team of merchandising and IT experts supplemented by minimal external consulting, Coldwater Creek implemented the suite of integrated of Oracle Retail applications in just nine months.
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