Cole Haan Increases its Omnichannel Capabilities With Advanced Order Management Solution

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Cole Haan Increases its Omnichannel Capabilities With Advanced Order Management Solution

07/13/2017

Cole Haan has selected the cloud-based Aptos Enterprise Order Management solution to enhance its omnichannel retail operations.

The solution will support Cole Haan’s direct-to-consumer initiatives with robust omnichannel capabilities to integrate its digital and physical retail channels and support one complete view of customers, inventory, orders and more.

“Aptos has been a tremendous partner in helping Cole Haan to provide seamless customer experiences throughout the entire shopping journey,” said Ron Edwards, chief operating officer, Cole Haan. “The addition of Enterprise Order Management will allow us to gain efficiencies and consistency with unified processing of all orders originating from the store or ColeHaan.com, while enabling associates to provide customers with ‘endless aisle’ capabilities and streamlined returns of online purchases in the store.”

Aptos Enterprise Order Management functions across all in-store and digital touch points, including complete integration with Aptos Store, for a unified view of the online/offline intersection of commerce, order brokering, order management, order fulfillment, logistics and analytics.

 “Cole Haan captures the hearts and minds of loyal fans the world over with its combination of high-quality, distinctive merchandise and its unwavering focus on the customer,” said Noel Goggin, Aptos CEO and culture leader. “We’re proud to partner with Cole Haan to expand and enhance its omnichannel proficiency. With one view of the customer, inventory and orders, Cole Haan will be well-positioned to deliver on seamless customer journeys that transcend shopping channels.