Colgate-Palmolive’s Surabhi Pokhriyal On Digital Commerce Team Sports

Lisa Johnston
Editor-in-Chief, CGT
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Surabhi Pokhriyal, worldwide director, head of global digital commerce at Colgate-Palmolive and a member of the CGT/RIS Executive Council, sat down to talk about today’s digital commerce trends.

Pokhriyal shared insight into some of the challenges and opportunities consumer goods brands and retailers are confronting in today’s ever-shifting business landscape, including data democratization, social commerce and gathering consumer sentiment. As part of this, they discussed companies that are providing truly innovative experiences in this competitive market, as well as what could be holding back the laggards.   

Watch the conversation learn why digital commerce and providing true omnichannel experiences has become a team sport, and check out more insight from the Executive Council.

This is also published on CGT. 

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