As part of its international growth strategy to expand the company's global footprint for all its brands and businesses and to meet growing international demand for its iconic lifestyle brands, Collective Brands, Inc. announced that its Performance + Lifestyle Group (PLG) has signed a wholesale distribution agreement with Iconic Advantage to broaden the reach of its Keds fashion sneaker brand and to launch the Saucony running brand and Sperry Top-Sider nautical lifestyle brand in the Philippines market.
Iconic Advantage, headquartered in Manila, is a licensee, distributor and retailer of international footwear and apparel brands with more than two decades of experience launching and distributing global brands in the Philippines market. The company has a strong national network of hundreds of points of sale, 20 wholly owned retail stores, and is a leading shoe provider for all major department stores across the country. The Philippines is a new market for Sperry and Saucony footwear products; Keds has been available in a limited manner in the country for a few years.
"The Philippines is the twelfth-largest country by population with more than 97 million people, many of whom enjoy shoe shopping and aspire for the latest footwear fashion, technology and innovation," says Gregg Ribatt, president and CEO of Collective Brands Performance + Lifestyle Group. "We are thrilled to partner with Iconic Advantage to further amplify the presence of our Keds brand locally and to introduce the Saucony and Sperry brands in the country for the first time."
The wholesale agreement is a multi-year deal. Additional terms were not disclosed.