Colombia's Andrea Landa Wins the IAF Designer Award

10/6/2014
Leslie Holden, head of faculty of the departments of design and management at the Amsterdam Fashion Institute and head of the jury announced the winner of the International Apparel Federation designer award. He praised the winner — Colombia's Andrea Landa with her collection Tribal Queens — for her elegant use of local materials.

For the first time, the IAF Designer Award was not announced during a traditional catwalk show of the nominees. Instead, the nominees' best pieces were displayed on mannequins in one of MedellÍn's prime shopping centres, El Tesoro. This choice highlights the connections between all of the fashion industry's components, including retail and design. Present during the presentation was last year's winner, Marga Weimans from the Netherlands, who showed her latest Spring Collection. She received her award for 2013 earlier this convention from president Harry van Dalfsen. Landa will be invited to attend next year's convention and present her collection.

The nominees included Saurabh Kumar and Sonal Verma from India; Brazil's Fernanda Da Silva;
Andrea Landa and Love Citizens, both from Colombia; and Yeo Ting Ting Jolene of Singapore.
In addition to Holden, Martha CÁlad, fashion lab director at Inexmoda and Alvanon CEO Ed Gribbin served as judges.
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