Columbia University Golf Apparel Brand Among Student Retail Challenge Finalists

EDENS, a retail real estate owner and developer, has selected three finalists for its annual Retail Challenge, a nationwide student competition for the most compelling new retail concept. This year's competition will take place on March 2, 2015, in New York City. The winner will be announced following the finals competition presentations, which will take place at the theater at the Tribeca Grand Hotel.

This year's finalists are Dagny Scott (Columbia University), a fashion-forward, groundbreaking women's golf apparel brand; Jules and Jim (Wharton School), a cocktail and bottle shoppe seeking to change the way people experience cocktails at home; and T&Co (Babson College), a forward-thinking tea service company with a modern take on the traditional high tea.

"This year's finalists are inspiring in their innovative approaches to retail. All three concepts are scalable and focus on both the artisanal quality of their products and creating a unique retail experience for consumers," says Jodie McLean, president and chief investment officer of EDENS.

The EDENS Retail Challenge is a nationwide competition seeking the best young entrepreneurs and the next great retail concept. The contest kicked off last October at universities and colleges across the country, with 15 regional finalists selected. The three chosen finalists will appear before an esteemed panel of judges consisting of industry experts including Simon Dallimore, Alex Faherty, Tara Foley and David Hall (see below for additional information). The three finalists will receive monetary awards and intense mentoring on their business plans. The overall winner of the 2015 EDENS Retail Challenge will win an additional monetary award and the chance to bring their retail concept to life.

Past winners of the EDENS Retail Challenge include Follain, a collection of the most wholesome, healthy beauty brands in the world with locations in Boston and Nantucket; and Artis, a coffee roasting retailer with locations in Berkeley, California and a burgeoning wholesale business.

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