Columbia Unveils New High-Performance Construction Technique

Outdoor industry giant Columbia Sportswear introduces PED, Performance Enhanced Down, a patent-pending construction technique.

Columbia's president and CEO, Tim Boyle explains, "It's time that the outdoor industry embraced the use of PED.  Performance Enhanced Down offers unmatched performance and in Fall 2014, you can experience how science can enhance the limitations of nature, and it's legal."

TurboDown is a new technology that leverages the strengths of both science and nature, layering natural down, synthetic Omni-Heat thermal insulation, and Omni-Heat Reflective technology into every baffle. The result is an industry first, a product that has the warmth, look and feel of natural down, and performs in all conditions, wet or dry, according to Columbia.

Columbia asked an independent third-party entity to test TurboDown's heat-retention capabilities against several of its competitors' similarly priced insulated jackets. Using a computer-controlled environmental chamber to regulate variables, Columbia TurboDown took on the Marmot Zeus, North Face ThermoBall, Patagonia Down Sweater and Patagonia Nano Puff. In each case, Columbia products insulated with TurboDown performed better; beating competitors by warmth margins ranging from 8 percent to 22 percent, the company reports.

In keeping with Columbia's commitment to making its innovation accessible to all, the collection will be tiered in three categories, Gold, Platinum and Diamond.  And the jackets and vests will range in price from $130 to $325. TurboDown styles will be available to men and women in September of 2014 and will include 14 pieces in myriad colors and styles.
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