comScore: Quarterly E-Comm Sales Top $50 Billion for the Second Time

5/13/2013
comScore, Inc. released its estimates of Q1 2013 U.S. retail e-commerce sales. Q1 2013 sales grew 13 percent year-over-year to $50.2 billion, marking the fourteenth consecutive quarter of positive year-over-year growth and tenth consecutive quarter of double-digit growth. It was also just the second quarter on record to surpass $50 billion in spending.

Retail E-Commerce (Non-Travel) Growth Rates

Excludes Auctions, Autos and Large Corporate Purchases

Total U.S. – Home & Work Locations (excl. Mobile)

Source: comScore, Inc.

Quarter

E-Commerce Spending ($ Millions)

Y/Y Percent Change

Q1 2007

$27,970

17%

Q2 2007

$27,176

23%

Q3 2007

$28,441

23%

Q4 2007

$39,132

19%

Q1 2008

$31,178

11%

Q2 2008

$30,581

13%

Q3 2008

$30,274

6%

Q4 2008

$38,071

-3%

Q1 2009

$31,031

0%

Q2 2009

$30,169

-1%

Q3 2009

$29,552

-2%

Q4 2009

$39,045

3%

Q1 2010

$33,984

10%

Q2 2010

$32,942

9%

Q3 2010

$32,133

9%

Q4 2010

$43,432

11%

Q1 2011

$38,002

12%

Q2 2011

$37,501

14%

Q3 2011

$36,308

13%

Q4 2011

$49,698

14%

Q1 2012

$44,282

17%

Q2 2012

$43,153

15%

Q3 2012

$41,936

15%

Q4 2012

$56,781

14%

Q1 2013

$50,180

13%


"The first quarter of 2013 was fairly strong for online retailers, with total e-commerce sales surpassing $50 billion for only the second time on record," said comScore chairman Gian Fulgoni. "While the year-over-year growth rate of 13 percent remained healthy, it was a point or two below that of the preceding quarters. One potential explanation for this mild deceleration is the payroll tax increase, which went into effect in 2013 and which removed some disposal income from Americans' wallets. That said, as long as job growth continues and consumer sentiment remains positive, the outlook for e-commerce in 2013 remains bright. However, one wild card is the possible enactment of legislation requiring state sales taxes to be collected on every e-commerce transaction -- which would reduce the Internet's traditional price advantage and possibly dilute the channel's growth rate."

Other highlights from Q1 2013 include:
  • The top-performing online product categories were: Digital Content & Subscriptions, Apparel & Accessories, Sport & Fitness, Consumer Electronics, and Consumer Packaged Goods. Each category grew at least 20 percent vs. year ago.
  • E-commerce accounted for 10.6 percent of discretionary dollars spent, the highest share on record.
  • comScore's new m-commerce spending estimates revealed that Apparel & Accessories was the highest grossing mobile (i.e. smartphone & tablet) product category with nearly $1 billion in Q1 sales.
  • Nearly half (48 percent) of time spent in the Retail category occurred on mobile devices, with smartphones (34 percent) outpacing tablets (14 percent).
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