The Consumer Behavior Revolution Turning Shoppers into Buyers with e-Commerce

12/3/2013
Digital shopping is becoming the norm around the world, with mobile users increasingly becoming the dominant force in the fashion industry. Every product catalogue anywhere is open to them. To attract and keep consumers, fashion industry executives struggle to make sure that they have “the right stuff”—the right look, the right inventory in the right channels, with the right timing and the right exposure to the right social media. This anxiety was stirred up publicly when Leslie Wexner, CEO of L Brands, Inc., a specialty retail group, told his investors recently that department stores are irrelevant and that apparel sales are drying up as a category. Read this White Paper – authored by Bob McKee, Infor, Industry Strategy Director to learn the answers on how to turn shoppers into buyers with e-commerce.

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