Consumers can access an Organized Insider dashboard — which provides an overview of their rewards status, available offers, benefits, and the spend they need to rise to the next tier — from either the mobile app or on the company’s website. Currently, new members receive $10 off a $75 purchase.
All 10.8 million POP! members will be automatically transferred to the new program. They will receive their tier based on their 2021 spending level, or recent 2022 spend, along with information on how the new program works.
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The Container Store’s chief marketing officer, Melissa Collins, said the company has reimagined its loyalty program to provide consumers with additional benefits within a platform that is easy to understand and access.
“The new tier-based model will encourage repeat purchases and attract new customers,” she added. “Both Organized Insider and our new mobile app are essential elements of our overall customer experience, and we look forward to seeing how customers respond.”
The initiatives are the latest in the company’s plans to elevate the consumer experience. Last year, The Container Store announced it would be simplifying the post-purchase experience for consumers, instilling confidence in their e-commerce interactions at every touchpoint with branded order tracking, proactive updates, and online returns management.
Additionally, the company has also invested in technology to capture customer feedback and deliver actionable insights across the organization. In 2018, the company also tapped an AI–powered virtual assistant to improve its closet consultations and bookings.