Contextual Advertising Replaces Print for Home Depot, CVS, Sears
In a move that will save retailers millions of dollars and help avoid producing millions of pounds of paper waste, promotion-driven retailers are switching from local print circulars to contextual advertising and marketing solutions.
One of the leaders in this important new promotional area is ShopLocal, which recently signed a joint partnership with Vibrant to deliver contextual advertising solutions and next-generation hyperlinks.
ShopLocal distributes local marketing promotions in interactive digital formats for such retailers as Target, Best buy, Home Depot, CVS, Albertson's and Sears. Its Web site delivers more than 420 million visits and 6.5 billion page views annually.
These numbers will be added to Vibrant's network of 4,500 premium Web sites and 170 million consumers.
"By combining the effectiveness of contextual keyword targeting with the power of display, Vibrant is the perfect vehicle for ShopLocal to extend local offers and deals to consumers," says Doug Stevenson, co-founder and CEO of Vibrant.
"We are thrilled to partner with Vibrant to deliver highly targeted, local shopper deals to online consumers based on their interest and location," says Vikram Sharma, CEO of ShopLocal.
One of the leaders in this important new promotional area is ShopLocal, which recently signed a joint partnership with Vibrant to deliver contextual advertising solutions and next-generation hyperlinks.
ShopLocal distributes local marketing promotions in interactive digital formats for such retailers as Target, Best buy, Home Depot, CVS, Albertson's and Sears. Its Web site delivers more than 420 million visits and 6.5 billion page views annually.
These numbers will be added to Vibrant's network of 4,500 premium Web sites and 170 million consumers.
"By combining the effectiveness of contextual keyword targeting with the power of display, Vibrant is the perfect vehicle for ShopLocal to extend local offers and deals to consumers," says Doug Stevenson, co-founder and CEO of Vibrant.
"We are thrilled to partner with Vibrant to deliver highly targeted, local shopper deals to online consumers based on their interest and location," says Vikram Sharma, CEO of ShopLocal.