Coremetrics Launches Paid Search Performance Product

Coremetrics launches several new tools as part of its paid search performance software. Coremetrics Search 2007 is designed to streamline the task of managing SEM campaigns on Google, Yahoo!, MSN and other search networks. The software integrates LIVE Profiles data and granular keyword analysis with automated bidding and support. LIVE Profiles collect click to a Web site and store it in a visitor-specific profile. New features of Search 2007 include: Campaign landing page reports, keyword zoom, automated bid management and support for the Yahoo! V2 online advertising platform.