In-store “clipping” is increasing, despite the fact that 23% of shoppers are unaware their primary store has a digital coupon program. Uncover more digital coupon statistics and learn how to make this customer-centric tech work for you.
NRF's annual expo is called the Big Show for a reason, no matter how hard you try you just can't see it all. Check out the news, trends and sessions that were all the rage at this year's show and catch up on what you might have missed.
Urban Outfitters has gotten creative with its loyalty program, launching Free People Me. The program is more about creating a sense of community among shoppers than redeeming discounts, rewards for interacting with the brand include designing products and fashion shows at a customer's local store.
Macy's is technologizing the shopping experience, creating a seamless omni-channel environment for customers in its stores. With the expansion of online inventory, Google Wallet, RFID and a shoe floor, Macy's takes the lead.