Grocer Lunds & Byerlys sought to entirely transform their digital experience, a road that took shape through a multi-phased implementation plan that is now entering its second year. Learn how it forged a path to digital success and a double digit increase in online sales.
The acquisition of Unata gives Instacart a value-add for brick-and-mortar retailers and enables continued innovation in the digital grocery space. Learn the details and what it means for the two companies.
NRF's annual expo is called the Big Show for a reason, no matter how hard you try you just can't see it all. Check out the news, trends and sessions that were all the rage at this year's show and catch up on what you might have missed.
Integrated marketing combines multiple marketing elements to achieve an objective more efficiently and effectively. Here are six steps to developing a successful integrated marketing strategy.
Urban Outfitters has gotten creative with its loyalty program, launching Free People Me. The program is more about creating a sense of community among shoppers than redeeming discounts, rewards for interacting with the brand include designing products and fashion shows at a customer's local store.
NRF Big Show 2016 came and went in a flash and it was impossible to catch it all. Here is RIS News' annual look at the news, trends and sessions that were all the rage at this year's show.
Total Wine & More seeks to drive mobile coupon redemptions and brand engagement. Meanwhile, the independent retailer of fine wines continues its fight in Massachusetts over its alleged violation of state price controls on liquor.
Macy's is technologizing the shopping experience, creating a seamless omni-channel environment for customers in its stores. With the expansion of online inventory, Google Wallet, RFID and a shoe floor, Macy's takes the lead.
