Crabtree and Evelyn Relaunches E-Commerce Site with Demandware

Luxury bath and body products retailer Crabtree & Evelyn is relaunching its e-commerce site and extending digital sales to smartphones and tablets with solutions from Demandware. The brand, which operates more than 500 stores across 60 countries, also plans to use Demandware Commerce to support its global expansion strategy.

The new Crabtree & Evelyn site,, features an elegant design that displays each product collection through rich imagery and includes a story about its origin. Ratings, reviews and integration of social media will provide customers with an enhanced interactive user experience.

"As a global brand focused on growth, we needed a flexible solution – a platform that will enable us to rapidly expand our business and create highly customized, personalized brand experiences across channels and geographies," said Crabtree & Evelyn president of the Americas Kevin Coen in a statement. "We chose Demandware's cloud solution for its continual innovation and platform extensibility. Demandware Commerce will accelerate our time to market and enable us to grow our strategic digital channel."

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