Michaels Expands Instacart Partnership Into Canada
Have an urge to craft? An expanded Instacart partnership will allow Canadian consumers to access their favorite Michaels’ products same-day, without leaving their home.
Instacart is now more widely available in the crafting space through a collaboration with Michaels, which expanded to 100 additional stores, this time in Canada. Michaels' customers can choose from more than 22,000 items across fine arts, yarn, paper crafts, baking, jewelry-making, and more, and have them delivered in as fast as an hour from over 1,200 locations across North America.
Same-day, home delivery services have skyrocketed amid the pandemic, as consumers look for instant gratification in their shopping experiences while adhering to social distancing recommendations. A trend that primarily began as technology investments in the grocery industry, has expanded well beyond that to restaurants, beauty and other retailers.
The initial U.S. pilot for same-day delivery launched in March 2021, and Michaels reports a significant increase in the number of customers shopping via Instacart.
"For nearly 50 years, Michaels has inspired consumers across North America to pursue their creative goals with its broad selection of arts and crafts supplies," said Chris Rogers, vice president of Retail at Instacart. "We're proud to expand our footprint with Michaels across North America today, making it possible for families in Canada to get the materials they need — whether looking for an art canvas, scrapbook accessory, or kids’ activity — delivered directly to their door in as fast as an hour."
Heather Bennett, executive vice president of Marketing and E-Commerce at Michaels said the company is proud to be giving crafters across North America more ways to shop and create via its expanded partnership with Instacart.
“As the first specialty arts and crafts retailer on the platform, this expansion to offer super-fast delivery from our stores across Canada is the latest step in our journey to transform our omnichannel approach and support every ‘maker’ in bringing their creative dreams to life,” she added.
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