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11/08/2021

Crate & Barrel Taps Nike Tech Leader

Jamie Grill-Goodman
Senior Editor
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a living room filled with furniture and a flat screen tv
As the new chief technology officer of Crate & Barrel, Jason Booth brings more than 25 years of experience to the specialty retailer.

Crate & Barrel Holdings, Inc. is tapping former Nike vice president of technology Jason Booth to help the home goods retailer develop a superior customer experience.

As the new chief technology officer of Crate & Barrel, effective November 8, 2021, Booth brings more than 25 years of experience to the specialty retailer.

He will focus on acquiring, developing and implementing technology that drives a superior customer experience in a digital first marketplace. This includes modernizing the supply chain and seamless integration across e-commerce and in-store touchpoints to support customer engagement and acquisition. 

"Joining Crate & Barrel Holdings is an exciting opportunity to partner with like-minded leaders to implement new technology strategies that further the company's customer-first approach and ongoing supply chain optimization," said Booth. "Technology has the ability to create meaningful and impactful connections with our customers online and in-store, and I'm eager to help keep the company at the forefront of this space."

[See also: Retail Trend: Crate and Barrel Design Studio Opens]

Crate and Barrel Holdings, Inc. continues to transform how customers shop and engage with its portfolio of brands which include Crate & Barrel, CB2, Crate & Kids and Hudson Grace

"Hiring a leader in retail technology is key to delivering a modern, customer-focused experience," said Janet Hayes, CEO of Crate & Barrel. "We are excited to welcome Jason to the team, he shares our modern mindset of a customer-focused culture and provides solutions that connect people to our brands in order to create a home with purpose."