Create a Mobile Site and Update Comparison Outlets With One Product

1/4/2013
SingleFeed and mShopper have formed a new partnership that gives retailers a one-stop-shop for delivering their products to the leading comparison shopping websites and creating their own mobile-optimized shopping website (mStore). The combined service offering enables merchants to get their products seen and sold wherever people are shopping, either online or on mobile devices.

Faced with the prospect of considerable time and money needed to mobilize their e-commerce websites, many retailers have been reluctant to make the move. Four out of five consumers use their smartphones to shop, according to a comScore study released in September, so retailers must either find a way or watch mobile shoppers go to their competitors.

Company executives described how retailers can now use a single product feed to provide three revenue-generating benefits. First, the feed will be optimized by SingleFeed's advanced technology and distributed daily to more than 35 leading comparison shopping websites (e.g., Google Shopping, PriceGrabber).

Second, the feed will automatically create and maintain a mobile-optimized mStore that integrates with any e-commerce site. Third, the feed will power an SMS program allowing retailers to easily promote products to mobile shoppers and drive them back to the mStore for a sale.

KitchenKrafts.com is one such SingleFeed retailer who used its data feed to create an mStore. "We entered our SingleFeed credentials into the mShopper platform and our mStore was automatically created," said KitchenKrafts CEO Dean Sorensen. "We keep just one feed updated, and both our shopping engines and our mobile store remain updated and selling."

A company spokesperson added that retailers who use both services will only pay for one if they sign up by the end of January 2013.

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