Crocs Automates Media Management To Boost Digital CX
Crocs is putting the kibosh on poorly cropped images in its new media management lifecycle initiative.
The footwear company, which was recently named one of the best retailers to work for, has teamed with Cloudinary to leverage its Media Experience Platform to automate its entire image management lifecycle and deliver a more engaging, visual-first customer experience.
Crocs tapped Cloudinary in order to simplify its image management processes and ensure visuals were delivered accurately across all mediums. The technology is designed to eliminate the labor-intensive process of manually creating different variants of every image for all possible browsers, devices, channels and campaigns.
The intelligent image transformation capabilities instead enable Crocs to automatically crop, resize, transcode, filter, and optimize images for any use case in near real time.
“Crocs has strategically prioritized a digital-led route to market as a key pillar for global growth. Part of that means creating positive online experiences that keep consumers engaged throughout their journey, from the homepage to checkout,” said Michelle Connors, Crocs e-commerce product operations manager. “Cloudinary’s image management solution will allow our development teams to create an efficient, consistent brand experience with media assets that are transformed, optimized, and delivered at the right place and the right time. We look forward to incorporating a new level of automation while continuing to deliver the experience that consumers expect from Crocs.”
Crocs, which sells in more than 90 countries, has annual sales exceeding $1 billion.
Other retailers that have teamed with Cloudinary include Everlane, Bombas, Neiman Marcus, Under Armour and Reformation.